About Us

Shiv Traders, Distributor of Wall Putty, A firm that has turned over a new leaf in the construction Industry. Magicrete Putty Plus is a polymer modified white cement based wall putty to cover the unevenness and pinholes created by plastering.

A pioneer in green building materials, Magicrete was founded with the vision of introducing prefabricated construction technologies to the Indian construction and infrastructure industry and over the years, we have regarded as a frontline producer of these blocks with two manufacturing units in Gujarat and Haryana covering the strategic markets of West and North India respectively.

Magicrete was founded in 2008 by Alumni of some of the most prominent technical institutes in India including IIT Delhi, IIT Kharagpur and IIM Lucknow. With 800,000 CBM per annum production capacity and nationwide presence in AAC Blocks market we now also manufacture and market products such as Magic Bond® - an adhesive mortar for quick-laying of AAC blocks, Tiles & Stones and MagicPlast® - Gypsum based, Cement based and sprayable plastering solution. Venture-backed by MotilalOswal, Magicrete have also been highlighted in Indiamart Leaders of tomorrow award.


Magicrete is a part of a conglomerate that has an aggregate turnover of over Rs. 5 billion and is into sectors like chemicals, real estate and textiles. Asserting on innovation, we have an R&D team fully equipped with the required facilities. We have also put in place processes to trace each batch of product.